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How We Raised $102,179 on Kickstarter — From Taiwan to the World

  • Writer: slimca tw
    slimca tw
  • 19 hours ago
  • 2 min read
Slimca HERE 2 card displayed with USB-C cable. Text: World's Thinnest Finder. Works with Apple Find My. Black and gold design.
Slim black device labeled "SLIMCA HEKE2" on dark surface with charging cable. Text: "World’s Thinnest Finder." Includes iF Design Award logo.

A 12,249 km journey that started with a simple idea

In November 2025, we launched our Kickstarter campaign for Slimca HERE — a slim wallet tracker designed to fit seamlessly into everyday life.

After more than a month, we reached $102,179.51 USD in total funding.

This wasn’t just a number.It was proof that people believed in what we were building.


A 3-person team behind the campaign

Behind this campaign was a small team of just three people:

  • Jerry, our founder

  • One marketing teammate

  • One operations teammate

From Taiwan to the United States, the distance is about 12,249 kilometers.

We never flew there.But we put in the equivalent of 12,249 kilometers of effort to make Slimca known.


Facing doubt, criticism, and hard truths

To be honest, the journey wasn’t easy.

Some users were disappointed with our first-generation product.Others questioned whether a wallet tracker card was even useful.

Some even said we were a scam.

That was tough to hear.


Real feedback changed everything

As we continued shipping products, something started to change.

We began receiving real feedback from real users.

Messages that told us:

  • The product actually helped them

  • The idea made sense in real life

  • We were moving in the right direction

Those moments meant everything to us.


Competing without brand or price advantage

Let’s be honest about the market.

We are competing against:

  • Big brands like Apple AirTag

  • Low-cost mass-produced products from marketplaces

We don’t have the strongest brand.We don’t compete on the lowest price.

So we made a decision:

👉 Focus on product innovation.


Building the world’s thinnest USB-C wallet tracker

Instead of competing on price, we focused on creating something different:

  • The world’s thinnest wallet tracker card

  • A USB-C rechargeable tracker (no disposable batteries)

We believe good design and thoughtful engineering can stand out — even in a crowded market.


Thank you for believing in us

To everyone who supported us:

Whether you’ve been with us since our first product,or just discovered Slimca through Kickstarter—

Thank you.

We’re still a small team.But we’re committed to building better products, one step at a time.


We’re not just building products.

We’re building peace of mind for everyday life.

 
 
 

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